{"id":815,"date":"2026-03-17T18:27:43","date_gmt":"2026-03-17T12:57:43","guid":{"rendered":"https:\/\/cleuz.com\/blog\/?p=815"},"modified":"2026-03-17T18:29:32","modified_gmt":"2026-03-17T12:59:32","slug":"google-search-console-branded-queries-filter-now-available-for-all-sites","status":"publish","type":"post","link":"https:\/\/cleuz.com\/blog\/digital-trends\/google-search-console-branded-queries-filter-now-available-for-all-sites\/","title":{"rendered":"Google Search Console Branded Queries Filter Now Available for All Sites"},"content":{"rendered":"\n<p>Google has expanded the&nbsp;<strong>Google Search Console branded queries filter<\/strong>&nbsp;to all eligible websites. This update makes it easier for website owners and marketers to understand where their search traffic comes from.<\/p>\n\n\n\n<p>In the past, separating&nbsp;<strong>branded and non-branded search traffic<\/strong>&nbsp;was not simple. Many SEO professionals had to create manual keyword lists or use complex regex filters to identify branded queries. However, Google has now simplified this process.<\/p>\n\n\n\n<p>With the new update, Search Console automatically separates branded and non-branded queries. As a result, marketers can quickly analyze traffic sources and understand user behaviour more clearly.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Is the Google Search Console Branded Queries Filter?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/cleuz.com\/blog\/wp-content\/uploads\/2026\/03\/Branded-Queries-VS-non-branded-1-1-1024x572.jpeg\" alt=\"\" class=\"wp-image-825\" srcset=\"https:\/\/cleuz.com\/blog\/wp-content\/uploads\/2026\/03\/Branded-Queries-VS-non-branded-1-1-1024x572.jpeg 1024w, https:\/\/cleuz.com\/blog\/wp-content\/uploads\/2026\/03\/Branded-Queries-VS-non-branded-1-1-300x167.jpeg 300w, https:\/\/cleuz.com\/blog\/wp-content\/uploads\/2026\/03\/Branded-Queries-VS-non-branded-1-1-768x429.jpeg 768w, https:\/\/cleuz.com\/blog\/wp-content\/uploads\/2026\/03\/Branded-Queries-VS-non-branded-1-1-1536x857.jpeg 1536w, https:\/\/cleuz.com\/blog\/wp-content\/uploads\/2026\/03\/Branded-Queries-VS-non-branded-1-1-2048x1143.jpeg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>The&nbsp;<strong>Google Search Console branded queries filter<\/strong>&nbsp;is a feature that separates search traffic into two categories: branded queries and non-branded queries.<\/p>\n\n\n\n<p>This filter helps website owners understand whether users already know their brand or are discovering it for the first time. Therefore, businesses can measure both&nbsp;<strong>brand awareness and organic search performance<\/strong>&nbsp;more effectively.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Understanding Branded Search Queries<\/h2>\n\n\n\n<p>Branded queries are searches that include a company\u2019s brand name or variations of it. In most cases, users making these searches already know about the brand.<\/p>\n\n\n\n<p>For example, if a company\u2019s name is&nbsp;<strong>TechNova<\/strong>, branded searches might include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TechNova SEO tools<\/strong><\/li>\n\n\n\n<li><strong>TechNova pricing<\/strong><\/li>\n\n\n\n<li><strong>TechNova reviews<\/strong><\/li>\n<\/ul>\n\n\n\n<p>These searches show that users are intentionally looking for that specific brand.<\/p>\n\n\n\n<p>In addition, branded searches often indicate strong brand recognition. When more people search for a brand name directly, it usually means that the brand is becoming more popular or trusted.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Are Non-Branded Queries?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/cleuz.com\/blog\/wp-content\/uploads\/2026\/03\/What-are-non-branded-Queries-1024x572.jpeg\" alt=\"\" class=\"wp-image-823\" srcset=\"https:\/\/cleuz.com\/blog\/wp-content\/uploads\/2026\/03\/What-are-non-branded-Queries-1024x572.jpeg 1024w, https:\/\/cleuz.com\/blog\/wp-content\/uploads\/2026\/03\/What-are-non-branded-Queries-300x167.jpeg 300w, https:\/\/cleuz.com\/blog\/wp-content\/uploads\/2026\/03\/What-are-non-branded-Queries-768x429.jpeg 768w, https:\/\/cleuz.com\/blog\/wp-content\/uploads\/2026\/03\/What-are-non-branded-Queries-1536x857.jpeg 1536w, https:\/\/cleuz.com\/blog\/wp-content\/uploads\/2026\/03\/What-are-non-branded-Queries-2048x1143.jpeg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Non-branded queries, on the other hand, do not include a brand name. Instead, users search for general topics, products, or solutions.<\/p>\n\n\n\n<p>For example, users might search for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>best SEO tools for beginners<\/li>\n\n\n\n<li>website analytics tools<\/li>\n\n\n\n<li>how to improve search rankings<\/li>\n<\/ul>\n\n\n\n<p>These types of searches help users discover new websites and businesses. Therefore, non-branded traffic is important for attracting&nbsp;<strong>new audiences through organic search<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why This Update Is Important for SEO<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/cleuz.com\/blog\/wp-content\/uploads\/2026\/03\/google-search-console-importance--1024x572.jpeg\" alt=\"\" class=\"wp-image-824\" srcset=\"https:\/\/cleuz.com\/blog\/wp-content\/uploads\/2026\/03\/google-search-console-importance--1024x572.jpeg 1024w, https:\/\/cleuz.com\/blog\/wp-content\/uploads\/2026\/03\/google-search-console-importance--300x167.jpeg 300w, https:\/\/cleuz.com\/blog\/wp-content\/uploads\/2026\/03\/google-search-console-importance--768x429.jpeg 768w, https:\/\/cleuz.com\/blog\/wp-content\/uploads\/2026\/03\/google-search-console-importance--1536x857.jpeg 1536w, https:\/\/cleuz.com\/blog\/wp-content\/uploads\/2026\/03\/google-search-console-importance--2048x1143.jpeg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>The&nbsp;<strong>Google Search Console branded queries filter<\/strong>&nbsp;makes SEO analysis easier and faster. Previously, marketers had to manually filter keywords to separate branded traffic.<\/p>\n\n\n\n<p>However, the new filter now handles this automatically.<\/p>\n\n\n\n<p>As a result, businesses can quickly analyze important data such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>how many users search for their brand<\/li>\n\n\n\n<li>how much traffic comes from new users<\/li>\n\n\n\n<li>whether brand awareness is increasing<\/li>\n<\/ul>\n\n\n\n<p>Meanwhile, marketers can also measure the success of their&nbsp;<strong>SEO and content marketing strategies<\/strong>&nbsp;more accurately.<\/p>\n\n\n\n<p>Branded searches usually show&nbsp;<strong>brand recognition and customer loyalty<\/strong>, while non-branded searches reveal how well a website attracts new visitors.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Where to Find the Branded Queries Filter<\/h2>\n\n\n\n<p>You can find the&nbsp;<strong>Google Search Console branded queries filter<\/strong>&nbsp;inside the Performance report.<\/p>\n\n\n\n<p>To use it, follow these simple steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Log in to&nbsp;<strong>Google Search Console<\/strong><\/li>\n\n\n\n<li>Open the&nbsp;<strong>Performance report<\/strong><\/li>\n\n\n\n<li>Click on&nbsp;<strong>Add Filter<\/strong><\/li>\n\n\n\n<li>Select&nbsp;<strong>Branded Queries<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Once the filter is applied, Search Console will display data only for the selected query type.<\/p>\n\n\n\n<p>This includes metrics such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Impressions<\/strong><\/li>\n\n\n\n<li><strong>Clicks<\/strong><\/li>\n\n\n\n<li><strong>Click-through rate (CTR)<\/strong><\/li>\n\n\n\n<li><strong>Average search position<\/strong><\/li>\n<\/ul>\n\n\n\n<p>In addition, the filter works across different search types, including web, image, video, and news results.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">New Insights in Search Console<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"540\" src=\"https:\/\/cleuz.com\/blog\/wp-content\/uploads\/2026\/03\/New-insights-in-search-console-1024x540.jpeg\" alt=\"\" class=\"wp-image-826\" srcset=\"https:\/\/cleuz.com\/blog\/wp-content\/uploads\/2026\/03\/New-insights-in-search-console-1024x540.jpeg 1024w, https:\/\/cleuz.com\/blog\/wp-content\/uploads\/2026\/03\/New-insights-in-search-console-300x158.jpeg 300w, https:\/\/cleuz.com\/blog\/wp-content\/uploads\/2026\/03\/New-insights-in-search-console-768x405.jpeg 768w, https:\/\/cleuz.com\/blog\/wp-content\/uploads\/2026\/03\/New-insights-in-search-console-1536x810.jpeg 1536w, https:\/\/cleuz.com\/blog\/wp-content\/uploads\/2026\/03\/New-insights-in-search-console-2048x1081.jpeg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Google has also introduced a new card in the&nbsp;<strong>Search Console Insights report<\/strong>. This card shows a breakdown of clicks from branded and non-branded searches.<\/p>\n\n\n\n<p>Because of this feature, website owners can quickly understand how users are discovering their content.<\/p>\n\n\n\n<p>For instance, if most clicks come from branded queries, users are likely already familiar with the brand. However, if most clicks come from non-branded searches, it means new users are discovering the website through search.<\/p>\n\n\n\n<p>Both types of traffic are important for building a strong online presence.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Google Identifies Branded Searches<\/h2>\n\n\n\n<p>Google uses an&nbsp;<strong>AI-assisted system<\/strong>&nbsp;to identify branded queries.<\/p>\n\n\n\n<p>This system can recognize:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>brand names in multiple languages<\/li>\n\n\n\n<li>spelling variations and misspellings<\/li>\n\n\n\n<li>queries related to brand products or services<\/li>\n<\/ul>\n\n\n\n<p>However, Google has mentioned that some queries may occasionally be classified incorrectly because search intent can be complex.<\/p>\n\n\n\n<p>It is also important to note that the&nbsp;<strong>Google Search Console branded queries filter is only used for reporting<\/strong>. Therefore, it does not affect search rankings.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>What This Update Means for Marketers<\/p>\n\n\n\n<p>The expansion of the&nbsp;<strong>Google Search Console branded queries filter<\/strong>&nbsp;provides marketers with clearer insights into their search traffic.<\/p>\n\n\n\n<p>Instead of spending time creating manual filters, teams can now easily track brand awareness and organic discovery. As a result, they can better understand how users interact with their website in search results.<\/p>\n\n\n\n<p>Ultimately, this feature helps businesses improve their&nbsp;<strong>SEO strategies and content planning<\/strong>&nbsp;by providing more accurate search data.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQs<\/h2>\n\n\n\n<p><strong>Q1. What are branded queries in Google Search Console?<\/strong><\/p>\n\n\n\n<p>Branded queries are search terms that include a company\u2019s brand name or variations of it.<\/p>\n\n\n\n<p><strong>Q2. What are non-branded queries?<\/strong><\/p>\n\n\n\n<p>Non-branded queries are searches that do not include a brand name and usually help users discover new websites.<\/p>\n\n\n\n<p><strong>Q3. Where can I find the branded queries filter?<\/strong><\/p>\n\n\n\n<p>You can find it in the&nbsp;<strong>Performance report inside Google Search Console<\/strong>.<\/p>\n\n\n\n<p><strong>Q4. Does the branded queries filter affect search rankings?<\/strong><\/p>\n\n\n\n<p>No. The filter is only used for reporting and does not influence search rankings.<\/p>\n\n\n\n<p><strong>Q5. Why is it important to track branded and non-branded traffic?<\/strong><\/p>\n\n\n\n<p>Tracking this data helps marketers understand brand awareness and measure how effectively their website attracts new users through organic search.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google has expanded the&nbsp;Google Search Console branded queries filter&nbsp;to all eligible websites. This update makes it easier for website owners and marketers to understand where their search traffic comes from.&hellip;<\/p>\n","protected":false},"author":4,"featured_media":820,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Search Console Branded Queries Filter Now Available for All Sites - Cleuz Blog<\/title>\n<meta name=\"description\" content=\"Track traffic using the Google Search Console branded queries filter. 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