Cleuz Connect – Release 10
Hello people,
Happy New Year. It’s nice to communicate with you all. We are working to make ‘Cleuz Connect’ exciting. OH! This is what we call our newsletter. 🙂
Use of social media in various sectors, is the topic picked up by our team.
Top Social Media Industry Trends in India
Banking
While the banks in India are preferring twitter to engage more with customers, I would rather say prospective customers. For instance, Banks use Twitter more than Facebook, Instagram or LinkedIn — of 123,000 posts by financial brands, 79% were posted to Twitter compared to 12% on Facebook. Read More
Payments
Now life is a full circle, on one hand we are witnessing bank/FIs/Fintech companies using social media, while we have social media giants getting into payments. This industry can’t get more exciting, can it? Read about Facebook starting off with P2P payment in UK, fasten your seat belts, they shall soon be in India.
Facebook’s Messenger app will allow users to instantly send funds back and forth on their mobile phones or computers with no fees after linking their accounts to their debit cards. Facebook has been in lengthy negotiations with banks and payment providers to get deals in place.
FMCG
For a while, one of the largest spenders in Indian advertisement world, FMCG companies were testing waters with social media. Now they have really started experimenting and setting the trends. Read about Doritos collaboration with Snapchat to attract millennials (it’s really hard to get their attention).
Doritos, the nacho chip brand, has collaborated with Snapchat to bring India’s first snack-based face Lens to the consumers across the country. This partnership is a part of their strategy to constantly innovate in order to engage its consumers effectively. Due to the ever-evolving habits of consumers in India, platforms like Snapchat have gained high social prominence.
Trends, Trends and more. We shall keep you engaged.
Take care.
Cheers,
Kunnal Sharma
Founder – Cleuz
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